Yearbookyourself.com

A Back To School Online Campaign.

Yearbookyourself.com was the first assignment that I had at Colle+McVoy. The objective was to create a site that promoted and supported Taubman mall's back to school campaign. Taking children back in history to poke fun with different high school trends of the past seemed to be a perfect fit. The site was profiled on CBS' The Early Show, and was grabbed by many blog/online publications, and in its first month since launch yearbookyourself.com reached over one and a half million visits. As a designer I worked with the creative team to create design concepts, visual animations and image assets to support the over all brand direction, as well as other promotional materials for Taubman's press coverage.

Visit the Site