Almost Weather Control

Weather Channel Case Study.

The "Almost Weather Control" campaign is a series of advertisements that promote the online presence of the Weather Channel. The concept was to show a series of knobs of house hold utilites and comapre them to the Weather Channel's website information and make a statement that using Weather.com you get so much information that you can control the weather. The tagline is simple "Almost Weather Control" and a call to action for weather.com