Stubb's Meat Sauce

Packaging Design.

The Stubb's BBQ and Marinade packaging was designed to appeal to a broad consumer that would shop in a Kowalski's style grocery store. I recreated the product system to handle two different types of bottles, and relied on color, typography, and clear illustrations to communciate the style of sauces quickly in the grocery store environment. I came to this solution from studying other specialty sauces that compete in the sauce market. These designs used a more minimalist approach to distinguish the Stubb's brand from the others who incorporated bright and often very stylized illustrations.