Fritzie Fresh Candies

Print Advertising Campaign

The advertisements above were designed to give Fritzie Fresh Candy Company a unique brand postion compared to the market's competition. It uses clean illustration styles, witty typography and a simple call to action to create brand awareness. The viewer should quickly connect the four different flavors with the statement at the top of the advertisements. Fritzie Fresh Candy Company has been established since the 1940's supplying Americans not only with tasty snacks, but supplies for it's soldiers during World War II. The company is still family owned to this day and still runs the company with the same values from when it was created.