Advantage Case IH

A Site to promote Case IH Tractors.

The Advantage Case IH website was created to generate new consumers that use professional farm equipment. The site compares both Case IH and John Deere equivalent tractors. The commercial tractor market involves long term commitments of it's consumers and the companies that are involved in this market work hard to find new customers. I had a deep role with this site generating the 360 degree tractor, it's movies that compare Case IH to it's competition, and generating the site's hierarchy. I used Flash to generate movie graphics that went into each quicktime video. Our design team at Colle + McVoy created a site that incorporated compelling graphics with unique display methods to solve Case IH's online marketing needs.

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