I'm the real Santa Clause!

Bestbuy Case Study.

"I'm the real Santa Clause!" case study was a holiday advertisement print promotional that plays with the idea that mall santa clauses can infact be creepy. The concept was to show that it may be a safer option to get your christmas needs at Bestbuy instead of letting the Jolly old man to come into your house while you sleep. Each advertisement has a statement like "I am the real santa clause" paired with photos of old men.